Insight-driven and mission-oriented marketing professional with over 16 years of experience developing authentic, data-led engagement strategies and creative programs. Passionate about building culturally relevant campaigns, driving retention and brand advocacy, and scaling cross-channel experiences in mission-driven organizations.

 

Professional Experience

 

VP Marketing and Strategic Communications
People’s Arc of Suffolk | August 2025 – May 2026

• Serve as the founding VP Marketing and Strategic Communications for the Suffolk County chapter of a nonprofit organization under OPWDD, establishing the agency's inaugural centralized marketing infrastructure. 

• Authored the core strategic pillars for the agency's comprehensive three-year strategic plan to guide long-term brand positioning and growth.

• Spearheaded innovative digital fundraising campaigns to diversify revenue streams and modernize donor acquisition, growing donor contacts in Blackbaud by 35% in just three quarters.

• Engineered an authentic storytelling framework on social media that drove an increase of near 90% engagement across social platforms.

• Accelerated digital media reach, securing a 180% increase in YouTube channel growth through targeted content curation; led the YouTube channel with the most followers across all Arc of the US chapters.

• Managed a cross-functional creative ecosystem, directing external creative vendors and two full-time marketing coordinators.

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Marketing and Brand Manager
New York Psychotherapy & Counseling Center (NYC) | February 2021 – June 2025

• Served as Marketing and Brand Manager for New York State’s largest outpatient mental health provider ($276M operating budget), focusing on client referral, staff recruitment, internal culture, and brand experience.

• Spearhead agency-wide strategic marketing campaigns across digital, print, and in-person channels, including community outreach and HR recruitment.

• Owned full-funnel engagement: optimized CRM workflows and email/social personalization, increasing self-referral conversions by 25%; drove a direct 15% lift in client referrals from digital sources.

• Grew social media following by over 110% in the initial 6 months; increased TikTok audience to 105K+ and surpassed 1M+ video views by strategically tailoring content.

• Manage digital presence and content strategy via WordPress, Salesforce, Google Analytics, and other omni-channel platforms, achieving an 18% month-over-month budget efficiency.

• Oversee creative teams and external vendors across design, video, and web development.

• Develop and execute staff engagement initiatives and culture-building programs to strengthen internal community and alignment.

• Supervise internal marketing staff and coordinate multi-site events and marketing budgets.

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Director of Marketing and Communications
Life’s WORC (Garden City, NY) | September 2018 – February 2021

• Directed the comprehensive marketing plan for a $65M regional nonprofit aiding New York State developmental disabilities and autism spectrum services; reported directly to the CEO and Executive Director of Development.

• Partnered with the CEO, Board, and key stakeholders to define core objectives, develop impactful marketing collateral, and maximize fundraising initiatives, including the 70th Annual Gala and semi-annual Autism Awareness fundraisers.

• Revolutionized the agency's digital presence through a complete website redesign across three campuses, boosting web traffic by 90% and expanding audience reach.

• Leveraged Google Analytics and advertising grants to optimize digital strategies, resulting in measurable, data-driven improvements in cross-channel performance.

• Implemented a comprehensive cross-channel communication strategy, achieving a 110% growth in social media engagement and audience retention.

• Led internal content creation and digital property management, centralizing marketing efforts and streamlining brand guidelines for cohesive, unified organizational messaging.

• Managed the marketing team and full regional budget, overseeing content development, promotional campaigns, and performing rigorous ROI analysis for fundraising and donor portfolios.

Sr. Associate Director of Marketing, Creative, and Visual Design
Uncommon Schools (NY, NJ, MA) | June 2013 – September 2018
(Promoted from Associate Director of Marketing in 2016)

• Provide mission-critical marketing leadership for a large-scale nonprofit organization and network of public charter schools across NY, NJ, and MA serving 18,000+ students.

• Implement overarching marketing strategy and design frameworks to guide long-term brand management and promotion across the entire organization.

• Increase brand awareness by directing creative and marketing initiatives rolled out across mobile, web, video, events, presentations, and community engagement. Campaigns covered six major US cities with materials translated into up to ten languages.

• Oversee the marketing division in the development and deployment of collateral, digital products, social media content, fundraising materials, signage, website optimization, national tradeshow displays, and newsletters.

• Succeeded in advancing online staff recruitment and student enrollment campaigns, while boosting brand footprint to over 30,000 followers across multiple social media platforms.

• Recruit, manage, and mentor a top-performing staff of freelance contractors across varied disciplines, including videography, graphic design, content writing, video editing, and photography.

• Exercise superior project management practices to ensure strict budget compliance, fulfillment of tight deadlines, cost savings opportunities, and strategic scheduling in alignment with institutional priorities.
   

Sr. Graphic Designer
Rosen Publishing (NYC) | September 2010 – May 2013

• Designed educational materials with a consistent visual identity, collaborating closely with editorial, production, and print partners. Promoted to Senior Graphic Designer for displaying excellent client relations and strong deliverables.

• Reported to the Creative Director, Early Education imprints, and provided data-driven social media strategy to promote and expand the national digital audience engagement from hundreds to thousands of followers.

 

Education & Professional Development

 

• Bachelor of Science in Graphic Design Communication (Marketing Concentration) | Thomas Jefferson University, 2010

 

• Continuing Education:  Google Ads Certification, Branding Management (School of Visual Arts); Storytelling for Nonprofits (Cause Camp); CRM, Email, and UX workshops (Gotham Writers, Baruch College) 

 

Core Competencies & Technical Skills

 

Engagement & Retention Strategy, Personalized CRM & Data Analytics, Marketing Automation & A/B Testing, Multichannel Campaigns (Email, Web, Social, Mobile), Budget Planning & ROI Tracking, Salesforce, Blackbaud, Mailchimp, Constant Contact, Hootsuite, Google Analytics, Eventbrite, Expert-level Adobe Creative Suite, WordPress, HTML, Team Leadership & Coaching.